Why You Should Build Your Own Website
No matter if you are an artist attempting to break into e-commerce photography or a business looking to establish brand credibility and convert customers, a website is an essential investment.
Many new businesses believe they can save money by undertaking website projects themselves; this may not always be true.
Should I Build My Own Website?
Just a short while ago, building your own website required a Do-It-Yourself attitude, frustration, and hours spent poring through code books. Since then, however, things have advanced greatly thanks to website builders which allow non-technical business owners to create professional-looking sites themselves.
However, for certain businesses, it may still be best to hire a professional website designer or developer. This includes businesses that rely heavily on custom apps, need an expansive e-commerce solution, and want their site fully optimized for search engines (something that cannot easily be accomplished using templated site builders and requires expertise).
An additional advantage of working with a web designer is their support; oftentimes it can be much more helpful and effective than building the site yourself.
Benefits of Building Your Own Website
Building your own website offers many advantages. It is an effective way of showcasing creative work such as writing, painting, clothing design, or speaking or teaching.
Building a website is key to any business's success; however, it's only part of the puzzle. To maximize its effectiveness and maximize revenue generation from it, you need a combination of marketing, analytics/reporting, and web design services working seamlessly together - this may require professional services but will ultimately save money and time.
Disadvantages of Building Your Own Website
Building your own website can be an arduous endeavor that takes a lot of hard work, dedication, and patience to complete successfully. Furthermore, constant maintenance needs to take place so as to make sure everything functions optimally.
Without the appropriate knowledge of website design your website could look identical to every other one on the internet, which could put off visitors and cause them to leave more quickly than intended.
Designing a beautiful and unique website that matches your business provides your website with greater integrity and detail than may not be possible with website builders, which is especially crucial if you want it to stand out among its peers.
Also, most often when people choose to build their own website, due to the lack of website design experience, the website ends up looking unprofessional. It takes any web designer years of learning and experience to create websites that will look contemporary, beautiful, and 100% functional.
However, if you have a design talent, you may enjoy building your website and it may also look awesome.
Is It Hard To Build My Own Website?
Now is really an ideal time to create your own website without any programming knowledge! Free site builders, CMS solutions, or low-code website design software offer numerous solutions tailored specifically to fit your needs and budget.
Research and Build Your Website
Researching competitors and understanding what content they provide on their websites is also an essential step toward creating an innovative and competitive website that leaves a lasting impression on visitors.
You could even use this research to inform your own marketing strategy; perhaps by adopting certain colors or design elements across all your online marketing materials.
Build a Professional Website
If you are new to web design, I recommend that you use one of the template-based website design programs and fill in the template with your company information. If there are more blocks than you need, just delete the extra blocks.
Nowadays you can find anything that you need to know and learn to build your own website. While it takes time and effort, it is possible for people with the desire to learn and the talent to design.
Research has shown, where they interviewed customers, that 42% of the consumers said they would not buy from a company that operates an ugly and unprofessional website.
Don't lose almost half your potential customers due to a poorly designed website. If you are unsure if your website looks good, ask several people and ask for their unbiased opinion. If you can afford it, hire a web designer who will make sure that your website will convert visitors into customers.
How Much Do Web Design Programs Cost?
An effective website design is critical to the success of any business, but before investing in one it's wise to weigh up all available options carefully and consider their pros and cons before committing.
Many hosted website builders offer free templates that make creating professional-looking sites simple without needing to write code.
However, for websites requiring customization such as online selling, or requiring specific functionality such as online payment integration premium themes may be required, which also comes with a higher price. Online stores usually start at around $25-30/month.
Ongoing maintenance costs can quickly add up, particularly if you use a CMS platform requiring regular software updates or an external plugin to boost performance. These expenses could range anywhere from $50-300 each month or more; to reduce this expense, prioritize strategies and tools that help your website achieve its primary purpose.
Top Free Website Builders
The top free website builders provide a strong foundation and enable you to add features as needed - this flexibility can be especially valuable if you're running a small business or startup and don't know exactly what your future requirements may be.
Wix and WordPress both provide flexible plans that allow for an upgrade path should you outgrow their free plans; both offer this ability seamlessly. There are many others and all of them have certain advantages and disadvantages.
Are Free Website Builders Any Good?
Free website builders can be beneficial to novice webmasters, but they come with certain limitations that could hinder performance when faced with traffic surges or spikes. Most free website builders restrict your bandwidth which may lead to slow loading times or even site crashing when traffic spikes increase dramatically.
Many free website builders often do not include SEO tools that can improve a site's search engine results page ranking - this can be detrimental if your goal is to attract customers for business or service offerings.
Should You Build Your Website With Free Website Builders?
For a quick start-up, you may consider using a free website builder if you cannot afford the paid version or a web designer. Many of the top solutions offer web hosting as well, making managing all aspects of your website much simpler.
WordPress Free Website Building Program
Many people think that WordPress is free and then they go ahead and start building a WordPress website. Most people who start building a website with WordPress become disappointed because they find out that it isn't as free or cheap as they thought.
With WordPress, every feature you want to add to the website requires a plugin, which usually costs money that you either have to pay for with a one-time purchase, or a yearly or monthly subscription. If you need several plugins, the monthly or yearly cost of upkeeping the website can really go up.
On top of that, to make sure that your website is secure, you need to configure the website with 3rd party plugins that stop attacks from disabling your website. 99.9% of the companies that have a WordPress website require a programmer on call to help with the changes and updates.
Free Wix Website Builder
Wix is one of the most feature-packed builders, offering an all-inclusive free plan that covers templates, hosting, SSL security, and standard marketing tools as well as an app marketplace of third-party extensions and integrations. Most apps, though require a premium plan in order to be used on the website.
Unfortunately, however, Wix still displays a banner ad which can be annoying on mobile but less intrusive than many of their free rivals.
Also, you cannot connect your domain name to your Wix website. Wix will provide you with a temporary domain name, for example, nuimagen360.wix.com.
Visitors going to your website will know that you are using the free version and that you do not have a domain name or don't want to pay for the website and may not trust your business. We recommend that if you are serious about your business, get a domain name and pay for the monthly service in order to look professional in the eyes of your customers. Serious customers may choose your competitor over you simply because they trust them more.
Should You Hire A Website Designer?
With easy website builders available these days, many small businesses assume they can create their websites themselves. Unfortunately, however, learning design elements, tools, and current trends are time-consuming and costly.
Web designers understand how all the components work together to provide visitors with an enjoyable experience on a website and possess an eye for detail which allows them to produce quality work free from errors and flaws.
Before creating the site, web designers talk with clients to understand what type of information must be conveyed to their target audience, and tailor the layout of the website accordingly in order to increase conversion rates and ensure mobile responsiveness. In addition, web designers often make suggestions regarding its structure that can save clients both time and money; furthermore, they collaborate closely with developers throughout this process, to make sure all objectives are fulfilled.
I believe that most people choose whether they want to use free web design software or a premium-priced one or even hire a web designer, which really depends on the company's budget.
If you are a startup with a very limited budget, I recommend you choose a software that offers a free version so, you don't lose what you have built, even if you do not have the budget to upgrade. Keep your website on the free builder until you have the money to upgrade. In the meantime, learn about colors and design elements and how they all work together in order to create an esthetically great-looking website that attracts visitors.
If your company's budget allows, hiring a website designer is usually a better option in order to create a mobile-friendly, optimized website that will attract and keep visitors on your site and get them converted into leads or buyers.
Either option you choose, just remember, that it is always better to have a website than not to have one.